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Duolingo dials back its ‘unhinged’ marketing

Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach.Isa Foltin/TikTok via Getty ImagesA version of this post appears in the CMO Insider newsletter.You can sign up for Business Insider's weekly marketing newsletter here.Duolingo's "unhinged" marketing …

SpaceX strikes $60 billion deal for the right to buy coding startup Cursor

Elon Musk's space company SpaceX is partnering with Cursor, a coding startup co-founded by Michael Truell.Fabrice COFFRINI / AFP via Getty Images and Kimberly White/Getty Images for Fortune MediaSpaceX, which also owns xAI, announced a partnership with coding startup Cursor.The partnership gives Cursor access to SpaceX's computing power.The announcement comes as SpaceX preps for a …

What smart people are saying about Tim Cook’s legacy at Apple

Tim Cook is stepping down as CEO at Apple.David Paul Morris/Bloomberg/Getty ImagesTim Cook has been Apple's CEO since 2011.Apple's stock increased by over 2,000% under Cook, making it the first trillion-dollar company.Here's what smart people are saying about Cook's legacy at Apple.As Apple prepares to lose its CEO, people in the business and tech world …

Apple’s new CEO pick shows it’s sticking to its guns in the AI wars

Tim CookKevin Dietsch/Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.The new Apple CEO doesn't fall far from the tree.(Sorry, I had to. Low-hanging fruit and all.)Tim Cook is stepping down as Apple's CEO this September, making way for longtime executive John Ternus. Apple's …

Read Tim Cook’s farewell letter reflecting on his time at Apple

Apple's Tim Cook announced he's stepping down, effective September 1, 2026.Fabrice COFFRINI / AFP via Getty ImagesTim Cook posted a farewell letter reflecting on his time as Apple CEO.Cook is stepping down, effective September 1.The Apple veteran wrote about his successor, reading customer emails, and feeling "a gratitude that I cannot put into words."Tim Cook …

The drama between a software engineering veteran and Google is heating up — and playing out in public

Google DeepMind CEO Demis Hassabis (pictured right) pushed back hard against Steve Yegge's claims about Google's internal AI adoption.Bloomberg/Bloomberg via Getty ImagesFormer Googler and software veteran Steve Yegge made a striking claim about the search giant's internal AI adoption.Yegge said there is a big gap in AI usage between the Google DeepMind team and the …

United Airlines pilots called in a bomb threat when they heard a mysterious beeping on the plane

A United Airlines Boeing 737 Max.Kevin Carter/Getty ImagesUnited Airlines pilots diverted their plane when a beeping noise raised fears of a bomb on board.The flight, from Chicago to New York, made an emergency landing in Pittsburgh on Saturday.After landing, a bomb squad swept the plane and found "negative results."A United Airlines flight was diverted, and passengers were …

I found boxes of my dad’s McDonald’s memorabilia from the ’70s and ’80s. I decided to sell them all.

Sarah Israel's dad was a McDonald's executive and kept tons of memorabilia from the 80s.Courtesy of Sarah IsraelSarah Israel, 40, found boxes of McDonald's memorabilia from the '70s and '80s.Her dad, a McDonald's executive, collected pins, a burger lamp, and branded items.She felt nostalgic, and thousands online shared the same reaction.This as-told-to essay is based …

Oil prices climb as US-Iran peace talks stall

Global oil and jet fuel prices have spiked since February amid the ongoing war.Mario Tama/Getty ImagesOil prices surged after peace talks between the US and Iran stalled on Sunday.President Trump said that peace talks would resume, but Iran said it would not participate.Brent crude oil futures rose by 7% when markets opened Sunday at 6 …