I spent 30 years building a fertility benefits company. After listening to our clients, we’ve become a full family-building platform.

Roger Shedlin is the founder and CEO of WIN.Marissa Alper for BI ` ); } if ( document.querySelector(".gi-sponsor-module") && document.querySelector(".full-bleed-hero") && document.querySelector(".is-enhanced") ) { document.querySelector(".share-bar").insertAdjacentHTML( "beforebegin", `

Roger Shedlin, CEO of WIN, on a couch in a shared space in his office.
Roger Shedlin is the founder and CEO of WIN.

Ray M. Andersen

Ray M. Andersen

Ray M. Andersen is a cryptocurrency researcher and blockchain developer with hands-on experience building smart contracts and decentralized applications. His technical background allows him to break down complex blockchain mechanics into engaging, accessible content for readers of all levels. Ray’s work centers on Ethereum, scalability solutions, and the future of decentralized infrastructure. When not writing, he contributes to open-source Web3 projects and mentors aspiring blockchain developers.