The best fashion and biggest style status symbols we’ve spotted at Davos so far

Kayla Peterson, director of partnerships at AI Wellness, dressed to impress at her first Davos.Jamie Heller/Business InsiderThe World Economic Forum kicks off this week in Davos, Switzerland.The annual event attracts the world's most powerful leaders in politics, tech, and business.Attendees were spotted in designer parkas and designer bags throughout the week's events.There's far more to …

Kayla Peterson, director of partnerships at AI Wellness, pictured in an all-white outfit at the World Economic Forum in Davos, Switzerland.
Kayla Peterson, director of partnerships at AI Wellness, dressed to impress at her first Davos.

Jamie Heller/Business Insider

  • The World Economic Forum kicks off this week in Davos, Switzerland.
  • The annual event attracts the world’s most powerful leaders in politics, tech, and business.
  • Attendees were spotted in designer parkas and designer bags throughout the week’s events.

There’s far more to Davos fashion than the iconic blue beanie and a sea of suits.

Business Insider is on the ground at the annual World Economic Forum this week, and we’ll be keeping an eye on the status symbols we spot among the mountain fashion.

From designer — and company — parkas to the iconic Goyard bag, here’s what attendees are wearing to stay warm and stylish.

Fur trims kept attendees looking chic despite chilly temperatures
Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.
Sarah Backhouse of the World Fifty Group sports a Frankie Shop coat and Saint Laurent sunglasses.

Jamie Heller/Business Insider

Sarah Backhouse, an executive director at executive networking company World Fifty Group, matched the fur collar of her Frankie Shop coat with a cozy fur hat.

She accessorized the ensemble with Saint Laurent sunglasses and a Maison Goyard bag.

Some attendees ditched their laptop bags for stylish purses
Nidhi Sinha, head of marketing and communications for BCG North America.
Nidhi Sinha, head of marketing and communications for BCG North America.

Courtesy of Nidhi Sinha.

Nidhi Sinja, the head of marketing and communications for BCG North America, opted to carry a notebook in her quilted weatherproof Tory Burch bag.

She coordinated the look with a North Face coat and L.L. Bean boots, both in cream hues that matched her white purse.

Fashion also turned into an opportunity for promotion
Three Snowflake staffers wore parkas in Switzerland with the company logo at the World Economic Forum

Jamie Heller

These staff members from the cloud data platform Snowflake wore bright-blue parkas adorned with their company’s logo.

Stacey Kennedy’s packing tips
Stacey Kennedy, the CEO of Philip Morris International US

Jamie Heller/Business Insider

When the CEO of Philip Morris International US travels, even for long trips, she takes a carry-on. Her trick: Pick a color for the week and coordinate outfits around that, with travel-well fabrics. For Davos this week, the color is black.

Wear bold colors to stand out
Jonathan Nowak Delgado at Davos

Jamie Heller/Business Insider

Jonathan Nowak Delgado, a senior advisor at nonprofit ViaTalenta Foundation, per his business card, has a strategy to stand out at Davos: wear bold colors.

Fur-lined coats were out in force as attendees braved the cold in Davos
Wealth Manager, Andrew Gan at Davos

Jamie Heller/Business Insider

Wealth manager Andrew Gan gave his suit a Davos upgrade with a fur-lined coat and sunglasses as he headed to the Philippines House to moderate.

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Ray M. Andersen

Ray M. Andersen

Ray M. Andersen is a cryptocurrency researcher and blockchain developer with hands-on experience building smart contracts and decentralized applications. His technical background allows him to break down complex blockchain mechanics into engaging, accessible content for readers of all levels. Ray’s work centers on Ethereum, scalability solutions, and the future of decentralized infrastructure. When not writing, he contributes to open-source Web3 projects and mentors aspiring blockchain developers.

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